The new Politics Barbie dolls

The Mattel company is selling a Barbies outfit inspired by the US presidential elections, including a campaign manager. Here we tell you which women in the world of politics each doll in this collection reminds us of.

When we discover that the mass media brings us political propaganda through a toy for our children, it makes us think. But in this case I invite you to discover this curious line of women politicians to Barbie, they really are beautiful.

There are more than 200 characters and professions that have adopted these dolls since March 9, 61 years ago, when  Ruth Handler  presented Barbara Millicent Roberts, known worldwide as Barbie, at the New York Toy Fair . Now, Mattel is launching a collection inspired by the presidential elections in the United States , to be held on November 3, 2020. This campaign is an important milestone, as boys and girls internalize gender stereotypes from the age of four, as indicated by a study by the Complutense University of Madrid (UCM). As stated in a statement by  Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls Mattel:

“Our goal is to remove barriers to leadership by giving girls the tools to imagine and play their future roles.”

All this in a context where ” less than a third of elected leaders in the US are women, and black women are even fewer,” adds McKnight.

For this launch, Mattel has partnered with the NGO  She Should Run, which promotes the importance of voting among adolescent girls and encourages their participation in politics. This organization receives funding from the Barbie Dream Gap Project , a global initiative that funds research, highlights positive role models, and produces content and products to inspire girls. 

The four dolls in this collection make up a complete electoral team, with a presidential candidate (which is also racialized), a campaign manager, a fund manager and a voter (more informal in style, designed, like the above, by Shiona Turinitodo). Here we tell you which women who are dedicated to politics these Barbies remind us of.

That one of the most controversial trademarks of children’s toys should bring us something like this should not be strange. But it’s still kind of cool. What do you think?